This is where it starts. You need a strategy. You MUST have a strategy. It may only be formulated by one or two people, but it must be understood by many. Feedback and revisions are important to creating a sound product strategy. The input should be from you management team, product team and external people such as industry analysts (individuals or companies). Your Product Strategy should look 3 years forward (minimum).
There is no short cut to product management. You need a senior product manager who is aware of the market and differing approaches, you may need more product managers who focus on features, competitors and development relationships.
This is taking the product to market. Competitive awareness - from a different angle from product management, marketing strategy, marketing implementation, pricing, bundles, training and a whole lot more.
And underneath the columns you can have 2 more text boxes that also support HTML tags and [shortcodes]. You can also choose to have just one text area or none. Deleting all
text inside the appropriate input in the Parabola Settings will remove this whole text area. As you can see it's really all up to you. You are free to do whatever you like. It's a multi-universe of options and you are only limited by your (and our) imagination! Have fun!